A complete review on Moosend: An email marketing tool
Email marketing is one of the powerful marketing platforms in the modern world. Email marketing has the highest return on investment when compared to other marketing channels.
What Is Moosend?
Moosend is a powerful email marketing platform that comes with perfect automation. Moosend is designed in a way to help businesses to boost up their marketing with email campaigns and better automation seamlessly.
You can easily create your email campaigns with the powerful in-built campaign builder. It is also considered an All-in-one marketing platform that contains every important tool for your marketing effort.
It comes with a simple and easy interface for everyone to get started. Moosend is trusted by many top brands across the world.
How Does Moosend Work?
The Moosend dashboard comes with a very simple-to-use interface. That beginners also don’t find it difficult to get started.
Your menus are arranged on the left side of the dashboard. It contains all the important things like Campaigns, lead generation, mailing lists, Automation, reports, and integration.
It is one of the simplest dashboards among email marketing services. So beginners don’t have any long learning curve.
Moosend Lead Generation Tools And Methods
Lead Generation is the initial stage before setting up the campaigns. Moosend also provides you with a lot of landing pages and subscription forms to collect the maximum number of leads for your business.
Just select the lead generation option on the Moosend dashboard to create subscription forms. Once you go on through creating forms, you will be shown up with different forms.
Moosend has a separate subscription forms plugin for WordPress users. It helps to easily integrate your WordPress site with the Moosend marketing platform. Easily type your API to get started with lead generation. You can easily create your forms in minutes.
Key Moosend features
Drag-and-drop editor
Form builders
Moosend’s form builder feature lets you build modern forms to capture your website visitors’ emails. Types of subscription forms include:
- A Model Pop-Up – pop-up is shown in the middle of your page. It is a common type of lead generation form.
- Inline Form – These types of forms are embedded in the content.
- Floating bar – A small bar that is shown on the top of the page
- Floating box – It looks like normal pop-ups, but it sticks and users can scroll the content.
- Full Page Form – This type of form covers your complete page, which can’t be ignored by visitors.
Moosend’s forms are also highly customizable. You can choose where to display them, even selecting specific,
- Pages
- Devices (e.g., mobile, tablet, or desktop)
- Countries
- Cities
- Operating systems
This level of customization allows you to personalize your email marketing campaigns to your customers.
Landing page builders
Again, these landing pages use an easy drag-and-drop editor. They are ultra-fast, responsive, and come with exciting features, such as custom fonts and countdown timers to create urgency.
Marketing automation
Automation is arguably the most important feature of an email marketing tool. With automation, you’re basically letting the platform do the marketing work for you on auto-pilot.
With Moosend’s visual workflow builder, you can create automated workflows like welcome email series and abandoned cart sequences.
You can design your own automations or use one of Moosend’s pre-made “recipes,” which includes a series of triggers and actions that are already set up to maximize conversions.
Check out Moosend’s automation page to learn more about how to create custom workflows for your business.
A/B split testing
To test the success of your campaigns, you can create A/B tests within Moosend. Basically, you can send out different versions of campaigns to a test group of subscribers and analyze which one performed better.
Once you find the winning variation, you can then send it out to your full list. Moosend lets you A/B test both subject lines and email campaign content.
Data analytics
The best email marketing campaigns are data-driven. Moosend offers advanced reporting and analytics to help you track campaign performance.
You can track data such as,
- Email open rate
- Bounce rate
- Subscribes and unsubscribes
- Conversions
This insight is crucial for understanding your audience and improving your email marketing campaigns.
Data importation
If you have data stored locally or in a different email marketing platform, you can easily import it into Moosend by either copy/pasting the file or importing it as a CSV or Excel doc.
Segmentation
Moosend offers segmentation options to divide your audience into targeted groups and create personalized campaigns for your subscribers.
For instance, you could segment your subscribers based on factors like,
- Physical location
- Behavior on your blog
- Purchase activity (e.g., repeated customer, pending or canceled purchase)
Integrations
Moosend integrates natively with several tools and platforms to enhance your marketing efforts. Some of its integrations include:
- WordPress
- Moosend API
- MailChimp Synchronizer
- Elementor
- WooCommerce
Plus, you can connect to Zapier and Piesync for additional integrations.
Ecommerce AI
Moosend’s e-commerce AI technology helps you track and improve the customer journey and improve targeting. It helps you manage your contacts with such features as,
- Sending reminder emails to subscribers with abandoned shopping carts
- Sending product recommendations to your mailing list
- Creating personalized messages to communicate directly with specific users
Moosend’s AI-powered customer engagement capabilities help you engage, nurture, and convert customer relationships and deliver personalized experiences.
GPDR Compliance
General Data Protection Regulation (GDPR) is a regulation in Europe that protects people’s data and privacy. It addresses the transfer of personal data outside the European Union.
Having an email marketing tool like Moosend means your site is protected. You won’t have to worry about violating GDPR compliance.
Some Best Reasons To Choose Moosend Email Marketing Platform
- Better Automation with advanced targeting
- Free plan for the first 1000 subscribers with better features.
- Simple to use Drag and drop email builder
- Pre-build automation templates with better actions
- Simple and easy to use the dashboard to get started
- A/B testing, advanced personalization, and segmentation
- Better knowledgeable customer support
- Create beautiful landing pages in quick minutes.
- Real-time tracking and analytics
- Over 50+ seamless integration optifree.
Final Verdict – Is Moosend Email Services Better?
Yes, I would highly recommend Moosend email marketing services for everyone to get started. At this simple cost, you don’t get these many features and powerful automation. Affiliate Marketers will also find this email marketing service to be more useful. Just like Push Notifications, it also has many features to connect with your audiences using automation.
It mostly has all the important email marketing tools to run perfect campaigns in a more personalized way. For $8 per month, Moosend doesn’t go wrong. It is also one of the cheapest email marketing services that provide high-end benefits to its users.
You can also easily try their free plan, to get a better understanding of the product. Moreover, it is more beginner-friendly with a simple-to-use interface.
Most of the time, you do not get any difficulties in using it. They also have a group of FAQs on each page to guide you.
Even if you are a blogger or eCommerce store owner, it highly suits you to engage with your audience. Moosend makes email automation to be fun and interesting. If you still have not got started with Moosend Email Marketing, then start now for free.
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